As the peak season for flying approaches, Ryanair’s seating policy is being heavily criticised on social media by passengers who find themselves split up from their travelling companions.
In just four minutes on Twitter, a remarkable amount of vitriol was aimed at Europe’s biggest budget airline.
“Disgraceful new low by Ryanair – ‘randomly’ giving us and five month old baby seats five aisles apart on half-empty plane to get us to pay more,” tweeted Jamie McGinnes. The airline requires children under two year to sit on an adult’s lap for their flight, so presumably the parents were sat apart. Adults travelling with older children are required to buy one allocated seat; up to four children on the same booking qualify for free allocated seats.
Lazar Armianov weighed in to add: “Well done Ryanair. Random seat allocation now makes sure family members travel separately! Pathetic! #howtolosecustomersandalienatepeople.”
And Luna Rieu said the practice of splitting up passengers “is not aggressive selling, this is poor service & begging for money!”
The Independent has suggested to Ryanair that a business decision has been made to assign mainly middle seats to passengers who do not pay extra to book a specific place, and to separate couples and larger parties. Such a move would increase the relative value of paying to book a specific seat, and is commercially rational.
But the Irish no-frills airline has once again flatly rejected the suggestion that updated seating procedures seek to persuade passengers to pay extra for assigned seats.
A spokesperson said: “There is no change in Ryanair policy. When a customer does not purchase a seat, they are then randomly allocated a seat, which has always been our policy.
“Ninety five per cent of the seats on our flights are full, we are now in the peak summer travel season and we are carrying more customers, meaning there are now less seats to allocate randomly.
“Therefore, we advise customers who wish to sit with their travelling companions to purchase allocated seats, which start from €2.”
The airline’s chief marketing officer has responded on Twitter to passengers complaining about their assignments.
After Nick Mattinson of Tiptree in Essex tweeted to ask “explain please the logic in this my 2nd booking and Ryanair clearly deliberately separating us,” Kenny Jacobs responded: “A lot more customers want to reserve window and aisle seats. So most of the random seats are going to be middle.”
Mr Mattinson responded: “Sure but this has never happened before in seven years. Only this year. EasyJet don’t do it. Puts me off flying with you again to be honest.”
Read full originally published story at: independent.co.uk